Close Up Let Love Rule

Unilever toothpaste brand Close Up ran “Let Love Rule”, a contest on the Closeup Vietnam Facebook page calling for young people who wanted to put into practice a Valentines Day surprise. Unilever has released a range of videos in which young people have been given a chance to act out their surprise expression of love.

Close Up Cinema Surprise couple

Thy, Cuong and Phuc wanted to do something special for their girlfriends but felt they always faced invisible barriers that prevented them from making it happen. With inspiration and support from Close Up, they created the most romantic and touching proposal ever. The guys invited their girlfriends to the cinema to see what appeared to be just a normal day out. The girls innocently came along without knowing they were in for the biggest surprise of their lives. After the trailer at the beginning of the movie, the girls were shocked seeing their boyfriends confessing love on the big screen with their favorite song.

Great love proposal prepared by 50 guitarists

An ntriguing love proposal by mannequins at a shopping mall.

The touching story of two amateur dancers.

Let Love Rule Credits

The Let Love Rule campaign was developed at Lowe Vietnam by executive creative director Christopher Catchpole, creative director Vanessa Hurst, director of planning Indraneel Guha, planner TObias Briffa and account director Vy Truong working with Diem Tran, brand manager, Closeup at Unilever Vietnam.

Filming was shot by director Tsering via Yeti.

Close Up Cinema Surprise couple