Chupa Chups Now With Gum

Perfetti Van Melle launched a new brand of Chupa Chups in Spain with a print advertising providing a variation on the classic stick in mouth formula. Dinger, Marti and Savanna demonstrate what it means to be “Now with gum”. The campaign won Gold for Magazine and Trade Advertising at the ADC Europe 2013 Awards.

Chupa Chups Now With Gum - Dinger

Chupa Chups Now With Gum - Marti

Chupa Chups Now With Gum - Savanna


The Now With Gum campaign was developed at TBWA\Espana, Barcelona, by creative director/copywriter Joan Vidal, creative director/art director Fer García, photographer Pep Ávila, with post production by Patrick Bras at Eclipse BCN.

Published: September 2012