Cassies Clients Care

Every year the Cassies Awards in Canada recognizes the advertising that’s shown proven business results. A bit like the Canadian version of the Effies effectiveness awards. No surprise then, that it’s the one award show that clients really care about. Even if no one else does. Three promotional films for The Cassies, Teenager, Ex Wife and Cop, make it clear who’s likely to give a damn.

Cassies Teenager ad


The Clients Care campaign was developed at John St., Toronto, by creative director Angus Tucker and Stephen Jurisic, copywriter Dhaval Bhatt, art directors David Glen, Tony Ponzo, agency producers Lorrie Zwer, Alisa Pellizzari, account director Ben Prout.

Filming was shot by director Aleysa Young via Untitled Films with executive producers Angus Rowe MacPherson and Lexy Kavluk, line producer Kate Dale, director of photography Tico Poulakakis.

Editors at School Editing were Chris Van Dyke (Teenager, Cop), and Jackie Roda (Ex Wife). Post production was done at Alter Ego. Audio post production was done at Grayson Matthews.

Cassies Ex Wife ad
Cassies Cop ad

The 2013 Cassies

The coveted Grand Prix, awarded in January 2013, was awarded to DDB Canada and autoTRADER for their memorable “Most cars in one place” campaign. This campaign also garnered a gold in the ‘Off to a good start’ category. Other big agency winners from the evening included john st. (one gold, four silvers, one bronze for their work on Zellers, Maple Leaf Natural Selections, Mitsubishi, Wiser’s DeLuxe Canadian Whisky, and Scotties tissues respectively), and TAXI Canada (one silver, and four bronze for their work on MINI, and Boston Pizza respectively).

Notable client winners who each won three CASSIES awards included: IKEA (agency, Leo Burnett), Boston Pizza International (agency, TAXI Canada) and PepsiCo Beverages Canada (agencies: TBWA/Toronto and BBDO).

Charities also performed very well at the CASSIES this year. Stand-out campaigns included gold CASSIES winners Cundari and the Hospital for Sick Children for their Pain Squad campaign and app – a tool that allows sick kids to take control of their pain management and treatment in an entertaining and fun way; and Wunderkind and Plan Canada for their “Because I am a girl” campaign, which introduced an inspiring new way of looking at return-on-investment in charitable giving.