B-Bicycle Culture Magazine (B – Cultura da Bicicleta Magazine) in Portugal is running Project Carma, a project involving a bicycle made from the scrap of a car with the mission to make up for the kilometers it ran in its previous life. The initiative aims to relaunch the discussion about mobility and ecology in Lisbon. The project includes a limited edition of cyclist accessories made from the car’s upholstery and has inspired a short film produced by Albiñana Films.
The Carma bicycle will be first displayed at an event in Lisbon in March. From that day on, the bike will take a tour through major cities across Portugal, offered to everyone who wants to ride it and erase its bad karma. The Project can be followed at carma-project.com, where a typography inspired by the bicycle frame will soon be available for free download.
The Carma Project short film is a fictional story following a newborn bike in its journey of self knowledge. A bumpy and confusing ride for a bike that once was a car and does not yet fully understand its new reality. The premiere will take place at the Carma launch event.
The Carma Project was developed at Leo Burnett Lisboa by executive creative director Luciana Cani, copywriters Pedro Ribeiro, Pedro Pinho and Afonso Azevedo, art directors Leonardo Pinheiro and Douglas Cardoso, design creative director/designer Nuno Salvaterra, designer António Silva, programmer Nuno Frade, account director Marta Guimarães, account executive Jorge Pais, production designer Cristina Almeida, producer/editor Hugo Lage and producer António Junior, working with Fast Lane Media & Eventos.
The short film was produced at Albiñana Films. Video was produced at Master Shot. Build was by Rcicla Bicicletas. Cycling accessories were produced at Rasto.