Carlsberg is supporting its first season as official beer of the Barclays Premier League with “Time To Take Your Seats”, an integrated marketing campaign designed to bring football fans together and help them win tickets to see their team play. Carlsberg is inviting fans to back their team and choose matches they would like to win tickets to in real time via a website timetotakeyourseats.co.uk. The site, which is powered by live real-time data, allows users to monitor which games and teams are proving the most popular with fans. This live data feed helps them increase their chances of winning tickets. Fans who share a link with a friend will be rewarded with an additional entry to the prize draw.
The Time To Take Your Seats campaign will run at point of sale in on and off trade venues and will be supported by a print campaign across national press. Carlsberg will run a weekly prize draw for each match and, in addition, will give away exclusive Carlsberg and Barclays Premier League merchandise. The campaign will also be supported by LED perimeter advertising at selected matches.
The Time To Take Your Seats campaign was developed at The Marketing Store, London.
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