Cannes Film Lions 2013

Here’s a list of the winners in the Film and Film Craft categories for the Cannes Lions International Festival of Creativity 2013. The two Film Grand Prix awards this year went to Dumb Ways To Die, developed for Metro Trains, by McCann Melbourne, Australia, and the The Beauty Inside six part internet film series designed for Intel and Toshiba by Pereira & O’Dell, San Francisco, USA. (Episode 1: Hello My Name is Alex, Episode 2: Leah, Episode 3: It Has to be Tonight, Episode 4: Help Wanted, Episode 5: I’d like to show you something, Episode 6: That’s it for me). The Film Craft Grand Prix went to “Meet The Superhumans“, designed for Channel 4 by 4Creative, London, UK. Read on for the Gold, Silver and Bronze Film Lions and Film Craft Lions.

Cannes Gold Film Lion


Gold Film Lions

  • Beer Chase, Carlton Draught, Clemenger BBDO Melbourne, Australia (Alcoholic Drinks)
  • Whatever’s Comfortable: Beach, Southern Comfort, Wieden+Kennedy, New York, USA (Alcoholic Drinks) (Casting)
  • Camera Shy, Dove Brand, Ogilvy London, UK (Toiletries)
  • OffRoad, Smart ForTwo, BBDO Germany, Berlin, Dusseldorf, Germany (Cars) (Script)
  • Playin’ with my friends, IKEA, Mother London, London, UK (Retail Stores)
  • Meet the Superhumans, Channel 4, 4Creative, London, UK (Publications & Media)
  • Funeral, Dinner Party, Pizzeria, DIRECTV, Grey New York, USA (Commercial Public Services)
  • Real Beauty Sketches, Dove, Ogilvy Brasil, São Paulo, Brazil (Corporate Image)
  • Dumb Ways to Die, Metro Trains, McCann Melbourne, Australia (Viral Film) (Best Use of Music)
  • Susan Glenn, Axe, BBH New York, USA (Short Format Internet Film)
  • Golden Chains, ALB, CLM BBDO, Paris, France (Interactive Film)
  • Metamorphosis, Credit Suisse, Havas Worldwide, London, UK (Art Direction/Product Design)
  • Tumble, Schweppes, Revolver/Will O’Rourke, Sydney, George Patterson Y&R, Melbourne, Australia (Best Production Value)
  • The Lover, Come 4, Being, Paris, France (Cinematography)
  • Soul, Leica Store, Sao Paulo, F/Nazca Saatchi & Saatchi, São Paulo, Brazil (Cinematography)
  • Life Cuts, Getty Images, AlmapBBDO, São Paulo, Brazil (Editing)
  • Cloud, Guinness, The Mill, London, AMVBBDO, London, UK (Script)
  • Muscle Music, Old Spice, MJZ, LA, Wieden+Kennedy Portland, USA (Sound Design)
  • 98% Human, PETA, The Mill, BBDO New York, USA (Visual Effects)
  • Justice for Muttur, Action Contre La Faim, TBWA\Paris, France (Animation)

Hovis Farmers Lad

Silver Lions

  • Weave Your Magic, Lurpak, Wieden+Kennedy, London, UK (Savoury Foods)
  • Battle, California Milk Processing Board, Grupo Gallegos, Huntingdon Beach, USA (Savoury Foods)
  • Life Raft, Oreo, Wieden+Kennedy, Portland, USA (Sweet Foods & Snacks)
  • Whisper Fight, Oreo, Wieden+Kennedy, Portland, USA (Sweet Foods & Snacks)
  • Coincidence, Carlton Mid, Clemenger BBDO Melbourne, Australia (Alcoholic Drinks)
  • Baby and Me, Evian, BETC, Paris, France (Non-Alcoholic Drinks) (Visual Effects)
  • Pals, Robinsons, BBH, London, UK (Non-Alcoholic Drinks)
  • Summer Hater, BGH, Del Campo Saatchi & Saatchi, Buenos Aires, Argentina (Home Appliances & Furnishings)
  • Young and Mature, Axe, Ponce Buenos Aires, Argentina (Cosmetics & Beauty)
  • Man, Boehringer Ingelheim, Borghi/Lowe, São Paulo, Brazil (Pharmacy)
  • Batting Practice Center 1, 2, 3, Baika Gofuku Gan, Dentsu Creative X, Tokyo, Japan (Pharmacy)
  • Jogger, Nike, Wieden+Kennedy, Portland, USA (Clothing, Footwear & Accessories)
  • The Centaur, Honda Moto, DDB Paris, France (Other Vehicles, Auto Products & Services)
  • Inspired, Canon USA, Grey New York, USA (Home Electronics & Audio-Visual)
  • Soul, Leica Store São Paulo, F/Nazca Saatchi & Saatchi, São Paulo, Brazil (Retail Stores) (Direction)
  • Bulgaria, New Zealand, Himalayas, Expedia, Ogilvy London, UK (Travel, Transport & Tourism)
  • Yeah That Kinda Rich, Writers Room, Invasion, NY Lottery, DDB New York, USA (Entertainment & Leisure)
  • Band, Fedex Cup, BBDO New York, USA (Business Equipment & Services)
  • Pool, WRAAC Parental Control Bar, Latinworks, Austin, USA (Commercial Public Services)
  • Motorcycle, Hawk, Bears, Horses, DIRECTV, Grey New York, USA (Commercial Public Services)
  • PS3 and Beer, Nephews, Cablevision Fibertel, Don, Buenos Aires, Argentina (Commercial Public Services)
  • Help a child reach 5, Lifebuoy, Lowe + Partners, London, Lowe Lintas, Mumbai, India (Corporate Image)
  • Ed, States United to Prevent Gun Violence, Grey New York, USA (Public Awareness Messages)
  • Helpless, St John’s Ambulance, BBH, London, UK (Fundraising & Appeals)
  • Bad Press, The Prince’s Trust, CHI & Partners, London, UK (Fundraising & Appeals)
  • Ship My Pants, KMart, DraftFCB, Chicago, USA (Viral Film)
  • GT 86 Test Wife, Toyota Motor Europe, Happiness Brussels, Belgium (Short Format Internet Film)
  • Beach, Southern Comfort, Wieden+Kennedy, New York, USA (Short Format Internet Film) (Best Use of Music)
  • Playin’ with My Friends, IKEA, Mother London, UK (Branded Content Internet Film)
  • My Time is Now, Nike Football, Wieden+Kennedy, London, UK (Interactive Film)
  • Meet The Superhumans, Channel 4, Stitch Editing, 4Creative, London, UK (Editing)
  • Dumb Ways To Die, Metro Trains, McCann Melbourne, Australia (Script)
  • Beat Your Pounds, Dinger & Ploghoeft, Carabao Fitness Center, TBWA\Germany, Dusseldorf, Germany (Best Use of Music)
  • Tumble, Schweppes, Revolver, Will O’Rourke, George Patterson Y&R, Melbourne, Australia (Visual Effects)

Hovis Farmers Lad

Bronze Film Lions

  • Farmer’s Lad, Hovis, Academy Films, London, UK (Savoury Foods)
  • Hank, Kerry Foods – Mattessons, Saatchi & Saatchi, London, UK (Savoury Foods)
  • The Profiteers, Fiorucci Food Cold Cuts, McCann Milan, Italy (Savoury Foods)
  • They Know It, Calvo Tuna, McCann Madrid, Spain (Savoury Foods)
  • Figurines, Skittles, DDB Chicago, USA (Sweet Foods & Snacks)
  • Cloud, Guinness, AMV BBDO, London, UK (Alcoholic Drinks)
  • Sunshine Bubble, Devondale Fast Start Liquid Breakfast, DDB Melbourne, Australia (Non-Alcoholic Drinks)
  • Miracle Stain, Tide Detergent, Saatchi & Saatchi, New York, USA (Household: Cleaning Products)
  • Fireman, Lifeguard, Axe Apollo Space Academy, BBH London, UK (Cosmetics & Beauty)
  • Mustang, Curfew, Cialis, DDB Canada, Toronto, Canada (Pharmacy)
  • Voices, Nike Women, Anonymous Content, LA, Wieden+Kennedy, Portland, USA (Clothing, Footwear & Accessories)
  • Swopped at Birth, Bust You Out, Uniball, TBWA\South Africa (Miscellaneous)
  • Baby, Volkswagen, Deutsch, Los Angeles, USA (Cars)
  • How to change cars forever, Dodge Dart, Biscuit Filmworks, LA, Wieden+Kennedy, Portland, USA (Cars)
  • Roam, Land Rover, Y&R New York, USA (Cars)
  • Pedro, Volkswagen Sign Assist, DDB Tribal Berlin, Germany (Cars)
  • Damn License Plates, Car One, Leo Burnett Argentina, Buenos Aires, Argentina (Other Vehicles, Auto Products & Services)
  • Kyrie in the Air, Foot Locker, BBDO New York, USA (Retail Stores)
  • The Other Half, John Lewis, Never Knowingly Undersold, Adam&EveDDB, London, UK (Retail Stores)
  • Ship My Pants, KMart, DraftFCB, Chicago (Retail Stores)
  • Terrace, IKEA, S,C,P,F, Barcelona, Spain (Retail Stores)
  • Grandpa’s Magic Trick, Widerøe Airline, McCann Oslo, Norway (Travel, Transport & Tourism)
  • Daddy’s Girl, SAS, DDB Oslo, Norway (Travel, Transport & Tourism)
  • The Slot Car Man, Neighbour, Curve, Svenska Spel, King, Stockholm, Sweden (Entertainment & Leisure)
  • Street Race, Channel 4, 4Creative, London, UK (Publications & Media)
  • Team Spirit, ESPN, Wieden+Kennedy, New York, USA (Publications & Media) (Long Forma Internet Film)
  • Sandstorm, Natgeo Wild, DDB Paris, France (Publications & Media)
  • Discussion, AMIS, Mexican Insurance Association, Ogilvy Mexico (Banking, Investment & Insurance)
  • Photo Booth, School Photo, Fifth Third Bank, Leo Burnett Chicago, USA (Banking, Investment & Insurance)
  • Life Cuts, Getty Images, AlmapBBDO, São Paulo, Brazil (Business Equipment & Services)
  • Last Day, Staples.com, David, Buenos Aires, Argentina (Business Equipment & Services)
  • The Most Fertile Woman in the World, Canal Digital Norge, Try/Apt, Oslo, Norway (Commercial Public Services)
  • Kiss, Vodafone, Grey London, UK (Commercial Public Services) (Editing)
  • Crazy for Good, Coca Cola, Ogilvy Brasil, São Paulo, Brazil (Corporate Image)
  • Nathalie, Institut de France/Fondation Recherce Cardio-Vasculaire, Publicis Conseil, Paris, France (Public Health & Safety)
  • Takeaway, CCTV, Saatchi & Saatchi, Shanghai, China (Public Awareness Messages)
  • Playground, Movimiento Todos Los Dias Es El Dia Para No Discriminar, Ogilvy Mexico (Public Awareness Messages)
  • Dolyphan, Bamboseal, WWF France, Marcel, Paris, Publicis Argentina, Buenos Aires, Argentina (Fundraising & Appeals)
  • Poker, Carlsberg, Duval Guillaume Modem, Antwerp, Belgium (Viral Film)
  • Baby and Me, Evian, BETC, Paris, France (Viral Film)
  • Weyland’s 2023 TED Talk – Prometheus, RSA Films, New York, Ignition Creative, LA, USA (Viral Film)
  • It Follows Me Around, Childline, Shootmedia, NSPCC, London, UK (Long Format Internet Film)
  • Follow The Frog, Rainforest Alliance, Hungry Man, Wander, Los Angeles, USA (Short Format Internet Film)
  • Hashtag Killer: First World Problems Anthem, Water Is Life, DDB New York, USA (Short Format Internet Film)
  • Focus Group, National Advertising Awards, DraftFCB, Toronto, Canada (Short Format Internet Film)
  • Dream, Word, Louis Vuitton Core Values, Ogilvy France, Paris, France (Branded Content Internet Film)
  • The Candidate, Heineken, Publicis Italy, Milan, Italy (Branded Content Internet Film)
  • Clouds Over Cuba, JFK Presidential Library & Museum, The Martin Agency, Richmond USA, Tool, Los Angeles, USA (Branded Content Internet Film)
  • Uncle Drew, Pepsi Max, Davie Brown Entertainment, LA, The Marketing Arm, Dallas, USA (Branded Content Internet Film)
  • Make It To Muse, Parts 1, 2, 3, 4, Studio Brussels, Music for Life, Mortierbrigade, Brussels, Belgium (Other Screens)
  • Fame, Coty Perfume, RSA Films, New York, Stardust Visions, Los Angeles, USA (Art Direction/Product Design)
  • Soul, Leica Store, Sao Paulo, F/Nazca Saatchi & Saatchi, São Paulo, Brazil (Art Direction/Product Design) (Editing)
  • Get Involved, The Sun Newspaper, Grey London, UK (Art Direction/Product Design)
  • Dreams, Camelot, AMVBBDO, London, UK (Direction)
  • Beer Chase, Carlton Draught, The Sweet Shop, The Sweet Shop, Clemenger BBODO, Melbourne, Australia (Direction)
  • The Express, Heineken, MJZ, London, Wieden+Kennedy Amsterdam, The Netherlands (Direction)
  • The Lover, Come4, Being, Paris, France (Direction)
  • Meet The Superhumans, Channel 4, 4Creative, London, UK (Best Production Value) (Best Use of Music)
  • Truce, Logitech UE, Prettybird, Los Angeles, Dojo, San Francisco, USA (Best Production Value)
  • Back To Water, Tribord Swimsuits Range 2012, Fred & Farid, Paris, France (Cinematography)
  • Endangered, Apes A Project of the Conservation Trust, Ogilvy Chicago, USA (Script)
  • Parallel Journeys, Nike India, Ramesh Deo Productions, Mumbai, JWT Bangalore, India (Sound Design)
  • AW Collection 2012, Han Kjobenhavn, DDB Copenhagen, Spoiled Productions, Copenhagen, Denmark (Sound Design)
  • Instinct of Color, O.P.I., Dan Paris, France (Visual Effects)
  • The Art of Raw: The Unlimited Possibilities of Denim, G-Star Raw, Amsterdam, The Netherlands (Animation)
  • Dumb Ways to Die, Metro Trains, McCann Melbourne, Australia (Animation)

Filed under: Awards, Cannes, Commercials

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