Cadbury Australia has brought back the Marvellous Creations television commercial with a new twist to celebrate the launch of two new chocolate products, Clinkers, Gummi Bears & Choc Biscuit, and Clinkers, Raspberry Chips & Marshmallows. The popular Marvellous Creations TVC from 2012 has been re-cut to highlight the exciting new ingredient combinations in both 30 and 15 second versions. Cadbury Dairy Milk will also support the innovation with a 360 degree campaign encompassing digital, PR and cinema.
The Marvellous Creations campaign was developed at Saatchi & Saatchi Australia, Sydney, by executive creative director Damon Stapleton, creative director Matt Gilmour, copywriter Jon Burden, art director Wassim Kanaan, agency producer Llew Griffiths.
Filming was shot by director Joakim Reveman via @radical.media with producers Holly Alexander and Michael Manacop, executive producers Ian Fowler. Post production was done at Heckler. Editor was Bernard Garry at The Editors.
Digital work was done at Visual Jazz Isobar.
Media was handled at Carat. PR was by Royce Communications.