Cadbury is promoting Easter chocolate products in Australia with a television commercial connecting the Easter Bunny with Cadbury’s ongoing Joyville campaign. There’s a lot going on down the Joyville rabbit hole. The Easter Bunny has been busy creating thousands of Cadbury Dairy Milk easter eggs that are choc-a-block full of joy! This Easter, he’ll be bunny-hopping onto his purple bicycle and delivering sweet easter treats to homes everywhere.
CGI technology was used to create the photorealistic 3D computer generated bunny that appears to have been captured on camera.
The Easter Bunny commercial is supported by a fully integrated campaign including in-store, out of home, online and public relations campaign.
The Easter Bunny ad was developed at Saatchi & Saatchi Sydney by executive creative director Damon Stapleton, creative directors Matt Gilmour and Steve Jackson, copywriters Jon Burden and Nick Marzano, art director Wassim Kanaan, group business director Catherine Harris, senior business director Brent Kerby, senior business manager Greer Robinson and senior producer Llew Griffiths.
Media was handled by Carat. PR was handled by AMPR.