Cadbury Dairy Milk is promoting the new-look Cadbury Bubbly range with a global advertising campaign featuring floating cows. First introduced in South Africa in 2012, the campaign is centred on television commercials taking viewers behind the scenes at a magical Joyville dairy farm to reveal where Cadbury Dairy Milk BUBBLY comes from. The product launch in South Africa included the floating cows on a specially designed web site, cadbury.co.za/bubbly and in teaser photographs on the Cadbury SA Facebook page. Cadbury Australia is promoting the Mint and Strawberry flavours with a local adaptation of the South African material.
The Bubbly Cows campaign was developed at Ogilvy South Africa, Johannesburg, by creative director Bridget Johnson, art director Alexa Craner and copywriter Irene Styger (TV), art director Alex van Rensburg and copywriter Michelle Do Santos (digital), digital creative director Dylan Mclean, front end developer Willem Labuschagne, technical producer Richard Knowler, business director Candice Shortt, account director (TV) Cathy Nilsen, account manager (TV) Siya Mbalo, TV agency producer Debbie Dannheisser, group account director Nimay Parekh, account director (digital) Georgia Matthews and account manager (digital) Tash Edmondson.
The campaign was recut for Australia by Saatchi & Saatchi Sydney. Media was handled by Carat. PR was by Royce Communications.