Cadbury Bubbly Cows go global

Cadbury Dairy Milk is promoting the new-look Cadbury Bubbly range with a global advertising campaign featuring floating cows. First introduced in South Africa in 2012, the campaign is centred on television commercials taking viewers behind the scenes at a magical Joyville dairy farm to reveal where Cadbury Dairy Milk BUBBLY comes from. The product launch in South Africa included the floating cows on a specially designed web site, and in teaser photographs on the Cadbury SA Facebook page. Cadbury Australia is promoting the Mint and Strawberry flavours with a local adaptation of the South African material.

Cadbury Bubbly Cows

Cadbury Bubbly Cows
Cadbury Bubbly Cows Site

Bubbly Cows Credits

The Bubbly Cows campaign was developed at Ogilvy South Africa, Johannesburg, by creative director Bridget Johnson, art director Alexa Craner and copywriter Irene Styger (TV), art director Alex van Rensburg and copywriter Michelle Do Santos (digital), digital creative director Dylan Mclean, front end developer Willem Labuschagne, technical producer Richard Knowler, business director Candice Shortt, account director (TV) Cathy Nilsen, account manager (TV) Siya Mbalo, TV agency producer Debbie Dannheisser, group account director Nimay Parekh, account director (digital) Georgia Matthews and account manager (digital) Tash Edmondson.

Filming for Cadbury Floating Cows was shot by director Michael Middleton via Jump, Cape Town. Visual effects were produced at Sinister Studio. Editing was done at Orchestra Blue Post Production.

Filming for the Joyville floating Cow with a mint twist was shot by director Jonathan Hall via Bouffant.

The campaign was recut for Australia by Saatchi & Saatchi Sydney. Media was handled by Carat. PR was by Royce Communications.