Google Australia and New Zealand is picking up awards for the “Build with Chrome” project, an online interactive campaign bringing together Google Maps, Lego and HTML5 features associated with Google Chrome browser. Connected with the Google Chrome proposition, “The web is what you make of it”, the campaign gives LEGO brick fans of all ages the opportunity to build their own creations and view others published online at buildwithchrome.com. The campaign was recognised with the David Ogilvy Creative Award at the 2012 ADMA Awards, along with Gold for art direction, Gold for Direct Response Digital, Silver for Apps and New Development, Silver for Creative Use of Technology, Silver for Brand Experience, Silver for Publishing and Entertainment, Bronze for Website. Now the campaign is nominated for a Yellow Pencil for Digital Advertising at the D&AD Awards, and nominated for Best Online Campaign, Best Use of Online Media and Best Visual Design in the 2013 Webby Awards.
Build is a place to imagine, create and explore. Please play by the house rules, so that we keep Build great for everyone.
- Be original. Your build must be from your own work.
- Be nice. Don’t create builds to offend or shock others.
- Play safe. Don’t give out personal details.
- Don’t preach. Don’t promote religious or political ideologies.
- Play don’t sell. Don’t advertise a brand.
- Keep it clean. Don’t build anything that’s inappropriate.
- Have fun. Express your creativity and free your imagination!
The Build With Chrome was developed at M&C Saatchi/Mark, Sydney, by creative director/copywriter Hamish Stewart, creative director/art director Joshua Rowe, art director Rob Concepcion, art director Chris Little, copywriter Ben Yabsley, account director Amy Friedlander, planning director Dan Pankraz, project manager Chris Coward, senior account director Nathan McKean, working with Google Australia & New Zealand head of marketing Lucinda Barlow, product marketing managers Lockey McGrath, Gabi Conlon and Tom Pursey, creative director Tom Uglow, and ANZ Lego director of marketing Caroline Squire.
Digital work was done at North Kingdom, Sweden, by producer Kaya Hatcher, art and design director Robert Lindström, executive creative director David Eriksson, user experience director Alfredo Aponte, technical director Klas Kroon, designer Jonas Eriksson, programmer Lars Alin, 3D designers Mathias Lindgren and Felix Hill, client director Roger Stighäll, junior designer Jim Olofsson.
See behind the scenes on the North Kingdom blog.