British Airways Visit Mum in India
British Airways is running “A Ticket To Visit Mum”, a commercial telling the story of a mother from India who hasn’t seen her son, Ratnesh, since moved from Mumbai to New York at the age of 17. The airline promised to fly out the son’s favorite childhood meal, bhindi (okra) but instead gave his mum an unforgettable surprise by reuniting the family just in time for dinner. British Airways features the story and okra parathas recipe on Visit Mum India, a page on their site, promoting flights from over 20 North American cities to India, each offering amenities such as Hindu and Muslim meal options and Bollywood movies.
The Ticket to India campaign was developed at Ogilvy New York.