British Airways Visit Mum in India
British Airways is running “A Ticket To Visit Mum”, a commercial telling the story of a mother from India who hasn’t seen her son, Ratnesh, since moved from Mumbai to New York at the age of 17. The airline promised to fly out the son’s favorite childhood meal, bhindi (okra) but instead gave his mum an unforgettable surprise by reuniting the family just in time for dinner. British Airways features the story and okra parathas recipe on Visit Mum India, a page on their site, promoting flights from over 20 North American cities to India, each offering amenities such as Hindu and Muslim meal options and Bollywood movies.
The Ticket to India campaign was developed at Ogilvy New York, by global chief creative officer Tham Khai Meng, chief creative officer Alfonso Marian, creative directors Jim Thompson and Simona Lo, art directors Edu De La Herran and Katie Fahrenthold, copywriter Alena Cason, agency producers Matt Bonin, Paul Gunnarson and Chris Mazur, executive producer Jay Cagide
executive marketing director Martin Lange, account director Joshua Golstein, associate director of engagement planning Jeffrey Bowman, marketing analytics associate director Jiaqi Li, working with British Airways Noth America VP Marketing John McDonald, and commercial marketing director Peggy Freeman.
Filming was shot by director Brandon LaGanke with producer Dan Lubel, with producer Kedhhar Barrve at Little Lamb Films, Mumbai, post producer Ned Martin at Ogilvy.
Editors were Rocky Bazemore at Eyepatch Productions, with JP Damboragian and Drew Palazzo. Telecine was produced at Company 3.
Sound was designed by Ken Meyer. Music was by composer Justin D. Wright at Robotic Raptor.