British Airways is celebrating all things British in a new print and outdoor advertising campaign promoting new direct flights to London from cities like Colombo and Chengdu. The campaign illustrates a British Airways plane serving up 17 British icons and attractions from the River Thames to Big Ben in sections of the plane ranging from the plane’s tail to the cockpit. A schematic diagram on the print version accompanies the illustrations with facts or quirks, including Buckingham Palace (One Prince still up for grabs), Fish & Chips (Today’s catch in yesterday’s paper) and Wembley Stadium (A cathedral of football and music). The work was developed for markets in Asia where British Airways is launching new routes direct to London. The ad includes three creatives from BBH Singapore sitting in an English pub.
1. TEA Also English for water
2. STONEHENGE Was it druids, greeks or aliens? Its history shrouded in mystery makes it so appealing.
3. ROYAL GUARD We dare you to make a royal guard laugh.
4. PHONE BOOTH Once used for phone calls. Now used for photoshoots.
5. RIVER THAMES All that London rain has to go somewhere!
6. DOUBLE-DECKER BUS Hop on, hop off! You have not seen London till you have been on top.
7. NATURAL HISTORY MUSEUM Like an antique shop. Only nothing is for sale.
8. ABBEY ROAD Home of UK’s most frequently stolen street sign.
9. PUB Museums of the neighbourhood.
10. FISH & CHIPS Today’s catch in yesterday’s paper.
11. PIE The best thing to put in an English pie is your teeth.
12. OXFORD STREET You have been there in Monopoly. Now see the real thing.
13. BIG BEN The bell in the grandfather of grandfather clocks.
14. BUCKINGHAM PALACE One prince still up for grabs.
15. WEMBLEY STADIUM A cathedral of football and music.
16. THE TUBE Mind the Gap!
17. 30 ST MARY AXE Or the gherkin, as Londoners like to call it.
The BA Plane ad was developed at BBH Singapore by executive creative director Scott McClelland, creative director Peter Callaghan, art directors Uni Lee and Kenneth Foo, copywriters Angie Featherstone and Daniel Foo, visualizer Heng Loong Loh, head of print Brell Chen, print producer Lesley Chelvan, head of operations Andy Nethercleft, FA artist Sok Wah Leow, business director David Webster, associate account director Sheila Melbye, account executive Jade Cheng and planning director Sandy Burns.
Production at Ars Thanea, Warsaw was by executive creative director Peter Jaworowski, art director Karol Kolodzinski, digital artists Karol Kolodzinski, Karol Klonowski, Marcin Kowalski, Lukasz Wiktorzak, digital painters Krzysztof Roslan, Michal Lisowski, Mikolaj Piszczako, Patryk Habryn, lead 3D artist Piotr Kolus, 3D artists Anna Mierzejewska, Piotr Nowacki, Daniel Komuda and production director Marcin Molski.