BMW UK is running an advertising campaign today for the P.R.A.M. (Postnatal Royal Auto Mobile), featured in an advertisement in the Daily Telegraph, on the BMW UK website (now removed) and the BMW UK Facebook page.
“YOUR P.R.A.M. MA’AM. With a royal baby due this summer, we are proud to announce the launch of our limited edition BMW P.R.A.M. (Postnatal Royal Auto Mobile). Available in Princess Pink or Royal Blue, this soft-top convertible has been designed using our EfficientDynamics technology. With two or four-wheel-drive, it rides as smoothly on a polo field as it does down The Mall and comes with air conditioning and built-in extendable flagpoles as standard. For those who are ‘too posh to push’ this masterpiece of motherhood even comes fitted with N.A.P.P.I.E. (Nanny-Assisting Petrol-Powered Injection Engine). To find out more or book a test drive, contact our Head of Postnatal Innovation at Joe.King@bmw.co.uk or ring 0800 093 6161”