Santa Casa de Misericordia in Rio de Janeiro, Brazil, is promoting its blood bank donation appeal with a poster campaign featuring a fireman and a helicopter. Editorial rescue photos show how specialized teams work together to save lives. 2 helicopters, 5 water tankers, 5 ambulances, 46 firemen, 600.000 liters of water, 6 paramedics, 8 hours of operation. For you, saving lives can be much easier. Donate blood. Today is World Blood Donor Day.
The Blood Bank rescue campaign was developed at Staff Brasil by executive creative director Paulo Castro, creative director Neca Bohrer, art directors Tatchie Machado and Marcos Becker, copywriter Daniel Magliano, producer Ronaldo Las Casas, account director Rafaella Eyer, account manager Daniela Autran and art buyer Erika Ataide, working with Santa Casa marketing director Daniele Tyll.