Berlitz Speak Like a Native

Berlitz language school promoted its language services with “Speak like a native”, a poster advertising campaign in which Africans and Chinese, Indian and Japanese, Arab and American language speakers are merged together. “Afrochina, Indijap and Arabmerican” won a Gold Outdoor Lion for Hakuhodo Indonesia at Cannes International Festival of Creativity.

Berlitz Afrochina

Berlitz Arabamerican

Berlitz Indijap


The Speak Like A Native campaign was developed at Hakuhodo, Jakarta, by chief creative officer/art director Hoh Woon Siew, executive creative director/art director Chok Yan Ooi, creative director/copywriter Lucy Novita, copywriters Edi Nurcahyo and Irvine Prisilia, art director Fahmi Rahmadiputera, photographer Clarissa Peddy, producers Sunyoto Hp, Suryo Guritno, Tiara Pohan and Kelik, account manager Budi Astuti, retoucher Anka.