Berlitz Speak Like a Native

Berlitz language school promoted its language services with “Speak like a native”, a poster advertising campaign in which Africans and Chinese, Indian and Japanese, Arab and American language speakers are merged together. “Afrochina, Indijap and Arabmerican” won a Gold Outdoor Lion for Hakuhodo Indonesia at Cannes International Festival of Creativity.

Berlitz Afrochina

Berlitz Arabamerican

Berlitz Indijap


The Berlitz Speak Like A Native campaign was developed at Hakuhodo, Jakarta, by chief creative officer/art director Hoh Woon Siew, executive creative director/art director Chok Yan Ooi, creative director/copywriter Lucy Novita, copywriters Edi Nurcahyo and Irvine Prisilia, art director Fahmi Rahmadiputera, photography team Clarissa+Peddy, producers Sunyoto Hp, Suryo Guritno, Tiara Pohan and Kelik, account manager Budi Astuti, retoucher Anka.