Beijing Sports Radio Eyes Closed

When Asian fans hear live sporting events on Beijing Sports Radio, the coverage is so good it feels like they’re actually there. Three print advertisements, “Soccer”, “Golf” and “Horse Racing”, show fans soaking in the action with their eyes closed. The campaign won a Gold Press Lion at Cannes International Festival of Creativity 2013.

Beijing Sports Radio Horse Racing print ad

Beijing Sports Radio Golf print ad

Beijing Sports Radio Soccer print ad


The Eyes Closed campaign was developed at Ogilvy Hong Kong by executive creative directors Simon Handford and Sandy Chan, creative director/art director Alvin Lim, art director Sonny Tjahjadi, associate creative director/copywriter Richard Sorensen, and account manager Jason Pan. Photography was retouched at A Thousand Eyes.