Bed and Breakfast
B&B, a hotel chain in Germany, promoted the combination of comfort, style and good price in an outdoor campaign centred on the bed and breakfast offering. There are two things that stressed travellers are most looking forward to when checking into a hotel: a comfortable bed and a good breakfast the next morning. Hotel beds are arranged with colourful linen and cushions to remind viewers of the delicious breakfast sandwiches offered by B&B, making clear that guests are getting both: a relaxing sleep and a delicious breakfast.
The Bed and Breakfast campaign was developed at Publicis Germany, Frankfurt, by chief creative officer Volker Schrader, creative directors Diana Sukopp and Mathias Henkel, copywriter Felix Seiffert, art directors Anne Henkel and Christian Kuzman, art buyer Katja Bonnert, photographers Marc Wuchner and Werner Schlaghecken, account director Claudia Giesesales and marketing consultant Miriam Dittrich, director sales and marketing Oliver Goslich.