Malaria No More UK has launched ‘Be The Net’, an interactive awareness campaign fronted by British tennis star and Wimbledon finalist Andy Murray. The campaign, online at bethenet.org, invites the UK public to add their face to a virtual mosquito net, via twitter, Facebook or email. Every person who joins helps grow the net and build a visual groundswell of mass support for action to make malaria no more. Once signed up, users are encouraged by Andy Murray to share their support via social media, find their friends and Andy Murray in the net, learn more about the cause or email their MP showing their support for UK action on malaria, including the Government’s pledge to help at least halve malaria deaths in at least 10 of the worst affected countries by 2015.
Anyone who signs up to Be The Net, during Wimbledon, receives a thank you email from Andy Murray, Malaria No More UK Leadership Council Member. Murray is further profiling the campaign and encouraging sign ups via a blog on the Huffington Post, Facebook updates and signed merchandise for a twitter competition.
“In the past year I’ve won some of the biggest matches of my career but I’m still striving for the world to win the fight against malaria. Every minute a child dies unnecessarily from this disease, yet it is easy to prevent and costs less than a pack of tennis balls to treat. ‘Be The Net’ is an easy way for us to come together and show our support for this winnable fight, something I am proud to support”.
Murray got involved in 2009 when he and David Beckham first met to support the charity’s launch. They made a film at Wembley stadium featuring the world’s longest tennis net and went onto No 10 Downing St to meet then prime minister Gordon Brown. Andy has since fronted their ‘Nets Needed’ campaign with a fun film and serious message that went viral.
The campaign was created by London ad agency Johnny Fearless in partnership with Jozo Creative and Malaria No More UK’s in-house team.