Audi Prom Courage
Audi advertising at the 2013 Super Bowl includes “Prom”, in which a teenager builds courage while driving his father’s Audi. The slightly insecure teenager is unhappy about going to the Senior Prom without a date. But when Dad lets him borrow the new Audi S6 for the night, he gains more and more confidence with every mile, arriving at the Prom a changed young man. “Bravery. It’s what defines us”.
The Prom ad was developed at Venables Bell & Partners by executive creative directors Paul Venables and Will McGinness, creative directors Erich Pfeifer and Tyler Hampton, art director Matt Miller, copywriter Matt Keats, director of integrated production Craig Allen, agency producer Mandi Holdorf, business leader Colleen McGee and account supervisor Shannon Brewer.
Filming was shot by The Guard Brothers via Smuggler with director of photography Joost Van Gelder, managing partners Brian Carmody and Patrick Milling Smith, executive producer Allison Kunzman, line producer Pete Vitale.
The spot features the upcoming single “Can’t Win Em All” by Hanni El Khatib, from his highly anticipated upcoming second album produced by Dan Auerbach. The single has been pre-released and is available for download at iTunes.