Guinness is running ‘Arthur Guinness Projects’, an integrated marketing campaign championing and celebrating the next generation of creative talent in Ireland. A television commercial showcases a cast of Arthur Guinness Project applicants from the worlds of food, arts, sport and music, people whose ideas, passion and spirit are enhancing and shaping Ireland’s culture and identity. The TV campaign also has an original music track – ‘Dominoes’ – from Irish rapper and Arthur Guinness Project applicant Elaine Harrington, aka Temper-Mental MissElayneous. Together with a mentoring and promotional support programme, Arthur Guinness Projects will invest €3m in people and their projects across Ireland over the next three years. Projects are highlighted for public feedback on ArthurGuinnessProjects.com.
The Guinness Projects campaign was developed at AMV BBDO, London, by creative director Dave Buchanan, agency planner Rory Gallery, producer Ally Mee, account manager Jonny White.
Post production was done at The Mill, London.
Sound was produced at 750mph.
Media was handled by Carat.