Ariel Where The Story Ends

Ariel laundry cleaning agents are promoted in “Story”, a print advertising campaign featuring a story drawn on a white wedding dress. A woman steps out of the bridal shop unaware that a pack of dogs is about to run through a puddle (the stain) in front of her on their way to check out a cute poodle. Whatever the story behind your stain, Ariel puts it to an end.

Ariel Wedding Dress Story


The Story ad was developed at BBR Saatchi & Saatchi Tel Aviv by executive creative director Yoram Levi, chief creative officer Nadav Pressman, creative director Amir Ariely, art director Naor Itzhak, copywriter Orit Bar-Niv, account director Nir Federbush, account supervisor Lee Bryn, account executive Lihi Gordon, designer Ella Cohen.