Apple Misunderstood for Christmas

Apple has released “Misunderstood”, a heartfelt commercial featuring a teenage boy who joins his family for a Winter Christmas holiday. First appearances indicate that he’s glued to his smartphone because he’s struggling to connect with his relatives. However it turns out that he’s been preparing a special gift to his family, a short film shot entirely on his iPhone 5s, “A Harris Family Holiday”.

Apple Misunderstood commercial

Credits

The Misunderstood campaign was developed at TBWA\Media Arts Lab.

Filming was shot by director Lance Acord via Park Pictures.

Editing was done at Nomad.

Music is “Have yourself a very merry Christmas”, written by Hugh Martin and Ralph Blane, covered here by Cat Power (Chan Marshall). Download Have Yourself a Merry Little Christmas – Single – Cat Power on iTunes

Further credits will be added when they become available.

  • Mike Spano

    How could Apple take such a great tune (Have Yourself A Merry Little Christmas) and ruin it?? Completely ruin it! Wrong chords played on the keyboard; wrong melody sung (if you could call it that) by the vocalist (if you could call it that). What a mess. Fail. Epic fail. Of monumental proportions! TBWA Media Arts Lab – shame on you.

    • http://www.theinspirationroom.com Duncan Macleod

      The music is a cover by Cat Power. Mike which version would you have preferred?