Apple iPad Mini Magazines

Apple’s iPad Mini Magazine campaign, featuring the covers of Time, Surfer, Wired Magazine, New Yorker and Wallpaper, has won the Grand Prix for Press at 2013 Cannes International Festival of Creativity. Five print ads, placed inside the back cover of magazines between November 2012 and March 2013, show the magazine cover replicated on an iPad Mini at full scale.

Apple iPad Mini Time magazine ad

Time Cover December 3 2012

Apple iPad Mini Wired magazine ad

Wired Cover February 2013

Apple iPad Mini New Yorker magazine ad

New Yorker Cover February 2013

Apple iPad Mini Wallpaper magazine ad

Wallpaper Cover February 2013

Apple iPad Mini Surfer magazine ad

Surfer Cover March 2013


The Apple Magazine iPad Mini campaign was developed at TBWA\Media Arts Lab, Los Angeles, by chief creative officer Duncan Milner, executive creative director Eric Grunbaum, creative directors Simon Cassels, Jon Lancaric and Kevin Butler, art director Melinda Keough, Paul Wysocan and Joe Fotheringham, photographer Andy Bettles, account supervisor Alex Newson, account manager Jenny Langendonk, planner Kevin, head of art production Helen O’Neill, art producer Sara Clark and print producer Anna Haro.