Apple has launched two new commercials, “Alive” and “Together”, promoting the 300,000 apps now available for the iPad and Mini iPad. Fast moving typography and imagery is combined with up-tempo music to present a challenge to the Android market. “With over 300,000 apps, iPad is up for anything you are.”
In “Together” images and apps associated with the words “Wild”, “Bright” and “Together” are associated with the word “iPad”.
In “Alive” images and apps associated with the words “Loud”, “Deep” and “Alive” are associated with the word “iPad”.
The Alive Together campaign was developed at TBWA\Media Arts Lab, Los Angeles, by chief creative officer Duncan Milner, executive creative director Eric Grunbaum, assistant creative directors/art directors David Zorn and Masaya Asai, assistant creative director/copywriter JD Jurentkuff, art directors Dominic Orlando, Danny Duran, Yao Yu, copywriter Tatum Shaw, executive producer Mike Refuerzo, agency producers Alejandra Ravassa, Zane Miller and Diana Parada.