Apple iPad Air Pencil

Apple has brought in Bryan Cranston, star of Breaking Bad and Malcolm in the Middle, to provide the voiceover for “Pencil”, a television commercial for the iPad Air. Throughout the whole commercial we’re presented with the image of a pencil superimposed over a range of creative settings.

Apple iPad Air Pencil commercial

Credits

The Pencil ad was developed at TBWA\Media Arts Lab.

Filming was shot by director Malcolm Venville via Anonymous Content with executive producer Eric Stern.

Editor was David Brodie at Rock Paper Scissors with executive producer Carol Lynn Weaver.

Music is “Neo” by Bristol-based composer Ryan Teague, from his album “Field Drawings”. Download the track on iTunes: Neo – Field Drawings