Apple iPad Air Pencil
Apple has brought in Bryan Cranston, star of Breaking Bad and Malcolm in the Middle, to provide the voiceover for “Pencil”, a television commercial for the iPad Air. Throughout the whole commercial we’re presented with the image of a pencil superimposed over a range of creative settings.
The Pencil ad was developed at TBWA\Media Arts Lab.
Editor was David Brodie at Rock Paper Scissors with executive producer Carol Lynn Weaver.