Andy Award Winners 2013

The 2013 International ANDY Awards, now in its 49th year, has announced this year’s winners for outstanding creative accomplishment. The global advertising show’s most prestigious honor, The GRANDY, has been awarded to R/GA and Nike+ for their innovative user experience design for the Nike+ FuelBand in the Mobile or Wireless Campaign category, in addition to two more Gold awards for the campaign. As the GRANDY winner, R/GA and Nike+ receive the GRANDY championship ring, recognition as Best in Show, and a $50,000 cash award.

The 2012 Andy Awards


The ANDY Awards Show and Party took place on Tuesday, March 19th at the British Academy of Film and Television Arts during Advertising Week Europe in London.

Nike Fuel Band

A collaboration between R/GA and Nike+, the GRANDY “Nike+ FuelBand” winner used product innovation as a framework for advertising. There has never been a way to measure activity, and Nike wanted to change that. R/GA designed the entire user experience for this device that tracks daily activity using a universal metric – Fuel- from the tagline “Counts” to the social engagement platform. Data visualizations show where users were most active daily, weekly, monthly and beyond, utilizing Bluetooth technology to sync the Fuel wirelessly to the user’s platform of choice. The FuelBand provides a new framework for all Nike+ products and services, tying them together into a connected ecosystem. Credits listed below.

My Blood is red and black

Leo Burnett Tailor Made (São Paulo) “My Blood is Red & Black” campaign for Vitoria F.C. received the Richard T. O’Reilly Award for Outstanding Public Service Campaign and a $10,000 cash prize. The campaign raised international awareness for the lack of donations to Brazil’s blood banks by removing the red stripes in the Vitoria F.C.’s uniforms. Blood donations increased by 46 percent in Brazil as a result of the campaign.

The 2013 ANDYs jury met for a week in São Paolo, Brazil to determine the most exceptional ideas, creativity and innovation. The week of judging included thought leadership sessions, brainstorms and fun, interactive events meant to inspire the judges’ creative thinking.

Bob Greenberg, ANDY Awards Chairman, and Founder, Chairman and CEO of R/GA, talks about the quality of the 2013 entries.

“The work this year was markedly different and inventive. Today marketers need to deliver relevant and engaging content that’s meaningful to consumers. Agencies that are agile, create unconventional strategies and leverage the new consumer landscape will successfully drive innovation, and ultimately move our industry forward creatively. The winning work certainly reflected these attributes”.

Hot Wheels Mario to the Rescue

Branded Content

Mattel Inc, “Hot Wheels For Real”, Mistress Creative (Gold for Toys, Games and Sports)
Nature Valley, “Nature Valley Trail View”, McCann Erickson NY (Silver for Food Packaged)

Intel The Beauty Inside

Consumer Generated Content

Intel, “Beauty Inside”, Pereira & O’Dell (Gold for Consumer Generated Content, Gold for Branded Content),
Montblanc, “The Beauty of a Second“, Leo Burnett Milan (Silver for Moving Image)

Direct Response

Samu Social de Paris, “A woman’s nightmare“, Publicis Conseil (Silver for Public Service)
Heal Foundation of India, “Enoch”, McCann Worldgroup India (Silver for Public Service)
Climate Reality, “Reality Drop”, Arnold Worldwide (Bronze for Public Service)

Events

Hemoba / Esporte Clube Vitória, “My blood is red and black”, Leo Burnett Tailor Made (Gold for Best Use of a Celebrity, Richard T. O’Reilly for Public Service, Silver for Public Service)
Paddy Power, “Sky Tweets”, Crispin Porter & Bogusky & Curb Media Ltd (Bronze for Entertainment)

Integrated

Nike, “Nike+ FuelBand“, RGA NY
Laika Studios, “Paranorman”, Wieden+Kennedy Portland (Silver for Entertainment)
Hemoba / Esporte Clube Vitoria, “My blood is red and black”, Leo Burnett Tailor Made
Google Display, “Project Re: Brief“, Johannes Leonardo NY (Silver for Communication Products and Services)
Defence University Sponsorship, “Mobile Medic“, George Patterson Y&R Melbourne ((Silver for Government/Political)

Fiat Original Parts Nurse

Magazine

Fiat, “Nurse”, Leo Burnett Tailor Made (Gold for Automotive products)
CPCR Brand Corporate, “A Girl”, “A Boy”, “A Girl 2″ Leo Burnett Group Thailand (Gold for Public Service)
Coca Cola India Inc, “Reflection of music – Usha Uthup”, Leo Burnett Mumbai (Silver for Entertainment)
News International Sunday Times, “Dragon’s Den”, “Sport”, “Harry Potter”, CHI & Partners (Silver for Media)
Maxam, “Civilization-Egypt”, “Civilization-Rome”, JWT Shanghai (Silver for Illustration)
Save the Children, “Bedroom”, “Kitchen”, “Living Room”, Y&R Mexico (Silver for Public Service)

Mobile

Nike, “Nike+ FuelBand“, RGA NY (Gold for Toys, Games and Sports, Gold for Creative Technology)
E.on, “Larger Energy”, Forsman & Bodenfors (Gold and Silver for Household Consumer Services)
AT&T, “ATT Day Break“, BBDO NY (Bronze for Communication Products and Services)

Harvey Nichols Maximum Impact

Newspaper

Harvey Nichols, “Maximum Impact”, Y&R Dubai (Gold for Illustration)
Staedtler, “Church Pencil”, “Car”, “Chair”, Leo Burnett Hong Kong (Gold, Silver for Illustration)
Axe, “Fireworks”, “Petrol”, BBH London (Gold, Silver for Personal Products)

CPCR Girl

Out of Home

CPCR Brand Corporate, “A Girl”, Leo Burnett Group Thailand (Gold for Public Service)
Fiat, “Nurse”, “Butler”, “Clown”, Leo Burnett Tailor Made (Gold, Silver for Automotive products)
BMW North America, “A Window Into the Near Future”, kbsp NY (Gold for Automotive)
Harvey Nichols, “Pelicans”, Y&R Dubai (Gold for Retail)
News International, “Sunday Times Rich List Campaign – Sport“, CHI & Partners (Silver for Media)
Western Union Money Transfer, “Lincoln Fahd”, “Franklin Gandhi”, McCann Worldgroup India (Bronze for Financial Services)
Nike, “Nike Fuel Station”, AKQA London (Bronze for Environmental Design)

Snoop Dogg Rolling Words

Printed Materials

Sta, “Snoop Rolling Words”, Pereira & O’Dell (Gold for Tobacco Products)
Land Rover, “Edible Book”, Y&R Dubai (Gold for Collateral Design)
Pantone, “Pantone Queen“, Leo Burnett London (Silver for Institutional/Corporate)
Axe, “Fireworks”, “Park”, “Petrol”, BBH London (Silver for Personal Products)

More than just the classics

Promotional Items

Penguin Books Malaysia, “More Than Just The Classics“, Y&R Kuala Lumpur (Gold for Logos)
“Fairy Tales”, “Hobbies”, “Travel” (Gold for Corporate brand Identity)

Radio

Prime TV, “Secret Life of a Call Girl”, DraftFCB New Zealand (Gold for Communication Products and Services)

Reset

Nike, “Nike+ FuelBand“, RGA NY (Gold) for Toys, Games and Sports, Gold for Creative Technology, Grandy for Toys, Games and Sports)
TBWA Hakuhodo, “Mirai Nihon Project – The Future of Japan Project, TBWA Hakuhodo (Gold for Environmental Design, Silver for Automotive, Bronze for Environmental Design)
Nike+, “Nike+ Kinect Trainer”, AKQA London (Bronze for Toys, Games and Sports)

Thousand Hoodies Candle Vigil

Social

Parks and Crump Law Firm, “Million Hoodies Trayvon”, McCann Erickson NY (Gold for Public Service)
Oreo, “OREO Daily Twist”, DraftFCB NY (Gold for Food Packaged)
Old Spice, “Muscle Music”, Wieden+Kennedy Portland (Gold for Creative Technology, Silver for Personal Products)
Samu Social de Paris, “A woman’s nightmare“, Publicis Conseil (Silver for Public Service)
Water is life, “Hashtag Killer“, DDB New York (Bronze for Public Service)

Sustainability

E.on, “Larger Energy”, Forsman & Bodenfors (Gold and Silver for Household Consumer Services)
TBWA Hakuhodo, “Mirai Nihon Project – The Future of Japan Project, TBWA Hakuhodo (Gold for Environmental Design, Silver for Automotive, Bronze for Environmental Design)

Old Spice Swagger Motorcycle

TV Spots 30 seconds and Under

Old Spice Swagger, “Motorcycle”, Wieden+Kennedy Sao Paulo (Gold for Animation)
Procter & Gamble, “Best Job“, Wieden+Kennedy Portland (Gold for Direction, Gold for Cinematography, Gold for Institutional/Corporate)
Southern Comfort, “Beach”, Wieden+Kennedy New York (Gold for Existing Music, Silver for Beverage – Alcohol)
Axe, “High Maintenance Girl”, BBH London (Gold for Personal Products, Gold for Copywriting)
Axe, “Brainy Girl”, BBH London (Gold for Copywriting, Silver for Personal Products)
Guardian Newspaper, “Three Little Pigs“, BBH London (Gold for Media, Gold for Editing)
BGH Air Conditioning, “Dads in Briefs“, “Friends”, “No Signal”, Del Campo Saatchi & Saatchi (Gold for Household Durable Products)
DirecTV, “House”, “Platoon”, “Wig Shop”, MJZ (Gold for Direction, Gold for Media)
DirecTV, “Funeral”, MJZ (Silver for Direction)
Kayak, “Brain Surgeon”, “Pupils”, “Roommates”, Barton F. Graf 9000 (Gold and Silver for Leisure Travel)
Nike, “Jogger”, Wieden+Kennedy Portland (Silver for Toys, Games and Sports)
McDonald’s, “We All Make The Games Part 1, 2 3″, Leo Burnett London (Silver for Editing)
McDonald’s, “Dave”, Leo Burnett London (Silver for Direction, Bronze for Copywriting)
Cartier, “L’Odyssee”, Marcel (Silver for Special Effects)
ESPN, “The Name”, “Wieden+Kennedy New York (Silver for Media)
Old Spice, “Muscle Music”, MJZ (Bronze for Direction)
PepsiCo Canada, “Good Morning, Morning”, Juniper Park (Bronze for Cinematography)
IKEA, “Play with my Friends“, Mother London (Bronze for Household Durable Products)
Axe, “Office Love”, BBH New York (Bronze for Personal Products)
Axe, “Susan Glenn”, BBH New York (Bronze for Direction)
Camelot Lottery, “Heroes Return”, AMV BBDO (Bronze for Direction)

Old Spice Muscle Music

Web Advertising

Old Spice, “Old Spice Muscle Music”, Wieden+Kennedy Portland (Gold for Creative Technology, Silver for Personal Products)
Louis Vuitton, “Word”, Steam Films (Bronze for Best Use of a Celebrity)

Web Film/Long Form Video Ads

The JFK Presidential Library & Museum, “Clouds Over Cuba”, Martin Agency, Tool (Gold for Web Film)
Conrad Hotels and Resorts, “Metamorphosis”, Y&R New York (Bronze for Special Effects)

Website/Microsite

Walt Disney Parks & Resorts, “Fantasy Land”, The Walt Disney Company (Bronze for Leisure Travel)

Steiff Don't Be Afraid of the Dark

Student

Filmakademie Baden-Württemberg, “Don’t be afraid of the dark” (Glenn C. Smith Winner, Digital Gold)
Miami Ad School, “The Underground Library” (Integrated Silver)
School of Visual Arts, “Pedestrian Detection Pop Up” (Print Bronze)
School of Visual Arts, “Swiss Helper” (Digital Bronze)
Miami Ad School Europe, “The Bigger Game” (Digital Bronze)
School of Visual Arts, “Amnesty Sneaker” (Digital Bronze)
School of Visual Arts, “Popular Mechanics” (Print Bronze)
School of Visual Arts, “Lint Roller” (Print Bronze)
School of Visual Arts, “Pint” (Digital Bronze)
School of Visual Arts, “IKEA” (Digital Bronze)

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