Android KitKat Chocnology – where chocolate and technology collide
Imagine an exhibition of original sculptures designed by 10 of South Africa’s hottest creative talent? Only, these are no ordinary sculptures; they are made entirely out of chocolate – 3D-printed chocolate. This is Chocnology brought to you by Nestlé South Africa with creative input from their digital agency, NATIVE VML.
Chocnology is an exhibition of 3D-printed chocolate sculptures created by talented South African artists, using Android™ KitKat as inspiration. The Chocnology exhibition was opened at the Museum Of African Design (MOAD) in Johannesburg’s Maboneng Precinct between Thursday 7 and Sunday, 10 November 2013. Fans were able to follow the gallery opening and tweet their own experiences at @KitKatSA using #Chocnology.
Although the project culminates in a real-world exhibition, the entire process and the story behind Chocnology began with digital consideration. All designs were created using the Android™ operating system and freely available online 3D modelling tools. To produce the artwork, a 3D printer that traditionally uses a plastic-based filament was manipulated to use chocolate as its raw material, allowing the creation of intricate, three-dimensional sculptures. The entire process is being seeded online through Kit Kat SA on Facebook and Twitter.
The Chocnologist designers were constrained by nothing but their imagination. Contributors included tech analyst Liron Segev, Dale Halvorsen’s illustration alter-ego, Joey Hi-Fi, Marchand Le Roux, Arno Kruger, Liron Segev, Mine Jonker at Studio Muti, Rene Roussouw, Hans Fouche and talents from Am I Collective, and Orijin.
“Nestlé wanted to showcase pure South African talent. So we looked at a variety of local creative individuals from varying backgrounds. Illustrators, 3D artists, architects, book cover designers and chocolate technicians made up the final artist line-up,” says Ryan McManus, Executive Creative Director of NATIVE VML.
“Printing in chocolate was extremely challenging and there were numerous constraints in terms of complexity, size, weight and shape. The model’s designs had to be printed into bite-size pieces and constructed by hand. It was imperative to remain true to the original vision of the artists and create visually rich and beautiful pieces without letting the constraints hinder the end results.”