An Idea Lives On with JFK

November 22, 2013, marked the 50th anniversary of John F. Kennedy’s assassination, and while many talked about his death, The JFK Library wanted to shift the conversation to the ways he lives on. An Idea Lives On, online at, brings together stories about how JFK lives on today. Together, these stories form a tapestry of many voices, each expressing in their own way how President Kennedy continues to impact them. An Idea Lives On is a film, but can be interrupted and explored like a website. The individual stories, a portion of which are submitted by the public, will be assigned to a topic from JFK’s legacy, and the user can decide what to watch and in what order. Each specific story is shareable via social media.

JFK An Idea Lives On site

An Idea Lives On Credits

An Idea Lives On was developed at The Martin Agency, Richmond, by concept and project leads Brian Williams and Wade Alger, chief creative officer Joe Alexander, director Ben Tricklebank, executive producer Steve Humble, producer Anya Mills, director of digital production Darren Himebrook, interactive producer Neil Cox, project manager/junior interactive producer Ryan Micklos, account supervisor Carrie Bird, account executive Josh Lybarger, director of brand partnerships Leslie Griles, working with The JFK Presidential Library & Museum executive director Tom McNaught, director of marketing and sales Lee Statham, and director of communications Rachel Flor.

Digital production and live action production was done at Tool of North America, with director Ben Tricklebank. Editorial work was done at Stitch Editing. Music was produced at Plan8.