AMI Spirit of Christmas needs help
AMI (Assistência Médica Internacional), a medical assistance program in Portugal, reminds us in their Christmas print and film advertising campaign that during the Christmas season there are people on the streets who are not doing Christmas shopping. They live on the streets all year round. “This Christmas, AMI helps you to make a difference.”
The AMI campaign was developed at Y&R Portugal, Lisbon, by executive creative director Judite Mota and Pedro Ferreira, art director Luis Moreira, copywriter José Quintela, executive producer Susana Matias and account director Maria Correia.