AMI Spirit of Christmas needs help

AMI (Assistência Médica Internacional), a medical assistance program in Portugal, reminds us in their Christmas print and film advertising campaign that during the Christmas season there are people on the streets who are not doing Christmas shopping. They live on the streets all year round. “This Christmas, AMI helps you to make a difference.”

AMI Christmas Homeless

AMI Christmas Homeless

AMI Christmas Homeless

AMI Christmas Homeless

Credits

The AMI campaign was developed at Y&R Portugal, Lisbon, by executive creative director Judite Mota and Pedro Ferreira, art director Luis Moreira, copywriter José Quintela, executive producer Susana Matias and account director Maria Correia.

Filming was shot by director Gonçalo Santos via Zoe Films Europe with director of photography David Marques and producer Marta Carvalho.

Sound and music were produced at Digital Mix Música by Carlos Ferreira and Guilherme Afonso. Grading and final mastering was done at Illusion Casa de Pós Produção.