Adobe Click Baby Click

Adobe recently ran “Adobe Baby Click”, a commercial run during Advertising Week to promote Adobe Marketing Cloud, a product educating digital marketers about their own campaigns. “Click Baby Click” is the story of an over-eager Encyclopedia CEO going a little crazy when his company sees a spike in orders. The ad features Michael Lerner, Ivo Nandi, Mark Saul, Mark Kelley, Jennefer Lafleur, Juzo Yoshida, Joe Pistone, Jon Schmidt.

Adobe Click Baby Click

Credits

The Click Baby Click campaign was developed at Goodby Silverstein & Partners by executive creative director Rich Silverstein, copywriter Drew Burton, art director Nick Luckett, associate creative directors Will Elliott and Patrick Knowlton and agency producer Sara Krider.

Filming was shot by director Isaiah Seret via Prettybird with executive producers Kerstin Emhoff and Ali Brown, line producer Bridgitte Pugh, director of photography James Whitaker, production designer Justin Trask, casting agent Lisa Fields, makeup artist Maha Mimo, hair stylist Candice Birns and 1st AD Todd Thompson.

Editor was Pete Koob at Cut + Run with executive producer Deanne Mehling, producers Amburr Farls and Kelly Koppen-Manjon, and assistant editor Regina Rivard.

Visual effects were produced at A52 by executive producers Megan Meloth and Jennifer Sofio-Hall, producer Daughn Godd Ward, VFX supervisor Andy Rafael Barrios, 2D team Steve Wolff, Dave Levine, Bruno Parenti, Christel Hazard, Cameron Coombs, Enid Dalkoff, Eric Mattson, 3D team Kirk Shintani and Adam Newman, and colorist Paul Yacono.

Music was produced at Squeak E. Clean Productions by composer Jason Murgo and executive producer Carol Dunn, producer Jack Catlin and sound designer Andres Velasquez. Sound was mixed at Eleven Sound by mixer Jeff Payne, audio assistant Ben Freer and audio producer Suzanne Hollingshead.

  • http://www.ocere.com/uk/partners/ Angela Mathers

    I personally like the video a lot and think that it was a good marketing tactic on Adobe’s part. It’ll be interesting to see what sales trends come out of this.