100 Social Media Statistics of 2012

iStrategyLabs has published an infographic on Social Media statistics from 2012, inspired by an article by Mark Ecko Enterprises digital marketing executive Brian Honigman, “100 Fascinating Social Media Statistics and Figures From 2012“. ISL design intern Courtney Leonard captures insights on website integration with Facebook, Facebook user behaviour, the use of Twitter, the growth of Google+, the rise of Instagram, and the emergence of Pinterest.

Huffington Post Social Media stats


Huffington Post Social Media stats

1 Million websites have integrated with Facebook
23% of users check Facebook 5 times or more daily
As of 2012, 210,000 years of music have been played on Facebook.
80 percent of social media users prefer to connect with brands through Facebook.

The average Twitter user has tweeted 307 times.
56% of customer tweets are being ignored
Since the dawn of Twitter, there’s been a total of 163 billion tweets.

Google+ active users spend over 60 minutes a day across Google products
34% of marketers have generated leads on Twitter
625,000 new users on Google+ every day
Google’s +1 button is used 5 million times a day
Websites using the +1 button generate 3.5x the Google+ visits than sites without the button.

The top 5 of the top 100 hash tags on Instagram are #love, #instagood, #me, #tbt and #cute.
Over 5 million are uploaded to Instagram every hour.
There are 575 likes and 81 comments by Instagram users every second.
The average Instagram user spent 257 minutes accessing the photo-sharing site via mobile device in August, while the average Twitter user over the same period spent 170 minutes viewing.

Over 80 percent of pins are repins.
80 percent of Pinterest users are women, while 50 percent of all Pinterest users have children.
57 percent of Pinterest users interact with food-related content, the #1 category of content.
Pinterest pins with prices get 36 percent more likes than those without.

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  • http://nathandavies.com.au Nathan

    Will be fascinating to see what sort of state and what sort of user statistics Google+ will be in by the end of 2013. Can see a few more incentives to get (force) people to start using it. Of course if they build it right, people will come – especially if they keep ads off it and Facebook carries on blending ads with content with such vigour.