Yves Saint Laurent Manifesto
Yves Saint Laurent print advertising for Manifesto, a perfume for women launched in August 2012, has been recognised with a Gold medal at the World Luxury Awards held this week. Actress Jessica Chastain appears in a television commercial and print advertising with purple-painted hands, embodying the fragrance tag line, “Daring is an art”.
Click on the image below to play the video in YouTube
The Manifesto campaign was developed at Luxury Arts (TBWA), Paris, by creative director/art director Pascale Cervoni, creative director/account supervisor Natacha Dzikowski, agency producer Anne Guillaume, producers Mert & Marcus (Mert Alas and Marcus Piggott). Media was handled at Omnicom.