Yves Saint Laurent Manifesto

Yves Saint Laurent print advertising for Manifesto, a perfume for women launched in August 2012, has been recognised with a Gold medal at the World Luxury Awards held this week. Actress Jessica Chastain appears in a Yves Saint Laurent Manifesto television commercial and print advertising with purple-painted hands, embodying the fragrance tag line, “Daring is an art”.

Jessica Chastain in Yves Saint Laurent Manifesto campaign

Click on the image below to play the Yves Saint Laurent Manifesto video.

Jessica Chastain in Yves Saint Laurent Manifesto campaign
Yves Saint Laurent Manifesto campaign
Jessica Chastain in Yves Saint Laurent Manifesto campaign

Yves Saint Laurent Manifesto Credits

The Manifesto campaign was developed at Luxury Arts (TBWA), Paris, by creative director/art director Pascale Cervoni, creative director/account supervisor Natacha Dzikowski, agency producer Anne Guillaume, producers Mert & Marcus (Mert Alas and Marcus Piggott). Media was handled at Omnicom.

Filed under: Commercials, Print, Yves Saint Laurent

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