Yves Saint Laurent Manifesto
Yves Saint Laurent print advertising for Manifesto, a perfume for women launched in August 2012, has been recognised with a Gold medal at the World Luxury Awards held this week. Actress Jessica Chastain appears in a television commercial and print advertising with purple-painted hands, embodying the fragrance tag line, “Daring is an art”.
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The Manifesto campaign was developed at Luxury Arts (TBWA), Paris, by creative director/art director Pascale Cervoni, creative director/account supervisor Natacha Dzikowski, agency producer Anne Guillaume, producers Mert & Marcus (Mert Alas and Marcus Piggott). Media was handled at Omnicom.