To celebrate Breast Cancer Awareness Month, Rethink Breast Cancer is celebrating Breast Cancer Awareness Month with the launch of “The Hottest App Update Ever”. The Your Man Reminder app, available on iTunes and Android Market, now has a new selection of hot guys who are ready to remind women to show their breasts some TLC (Touch, Look, Check). The app update features video reminders from each hot guy and a personalized Man-O-Gram feature that helps women (and men) share the app with their friends. Rethink Breast Cancer also released today its latest thought provoking video that has a bevy of hot men promoting breast health, including ‘Anthony’ who explains the Your Man Reminder’s hot new features.
Click on the image below to play the video in YouTube (HD)
The Your Man Reminder app retains existing features including the ability to customize the reminders to weekly, monthly or by surprise, information about signs and symptoms, and the ability to schedule doctor appointments (now with a new and funny video reminder). The app also includes a Man-O-Gram feature which enables app users to send a personalized message from Anthony to a friend encouraging them to download the Your Man Reminder app.
The Your Man Reminder campaign was developed at John St, Toronto, by creative directors Stephen Jurisic and Angus Tucker, art director Denver Eastman, copywriter Jacob Greer, account team Melissa Tobenstein, Joan Marentette and Madison Papple, producers Christine Stephens and Cas Binnington.
The app was developed by Marc Cattapan at Endloop Studios.