You Are Your Words
The Fifth Edition of The American Heritage Dictionary is being celebrated with an interactive experience built around the concept ‘You Are Your Words.’ The words we use are about more than just communicating – they tell the world who we are. Through emails, tweets, posts and other forms of communication, our words define us more deeply and broadly than ever. The site brings this concept to life in a very dynamic and personal way, by engaging people to create a self-portrait in their own words. Visitors to youareyourwords.com can upload a photo or use their webcam to take a picture of themselves. They can then connect to Facebook or Twitter to pull in words from their social stream, or enter words that best define who they are. A server-side application composites the user’s words with their photo, creating a unique word-based self portrait.
View a video showcasing the You Are Your Words project.
The You Are Your Words campaign was developed at Mechanica, by creative directors Jim Garaventi and Libby Delana, brand director Julie Carney and executive producer Eric Freedman.
The site was produced at Lollipop, Toronto.
One of the largest challenges on this project was to develop an engaging interactive experience that didn’t rely on Flash or HTML5 functionality. The site is built on a Ruby on Rails infrastructure and uses front-end technologies that do not require the use of plug-ins or advanced browsers.