Wittenstein Cubesolutions to transform Rubiks Cube
Wittenstein is a company specialising in mechatronics, the combination of mechanics, electronics, control theory, and computer science in order to create cutting-edge solutions for motion technologies. The company recently commissioned the development of Cubesolutions, wittensteincubesolutions.com, a web-based project featuring six mechatronic films centred on the concept of a transforming Rubik’s cube: Design, Applications, Time, Speedline, Cymex and Configurator.
Included here are four of the videos in Vimeo format: Applications, Configurator, Development and Speedline.
The Cubesolutions campaign was developed at negrini&varetto by art director Massimo Negrini and copywriter Claudio Varetto, working with Wittenstein strategic marketing director Marina Susana and Wittenstein media relations and communication director Alessandra Suriano.
The Cubesolutions site and creative campaign was developed at abstr^ct:groove by creative director/film director Luigi Pane, executive producer Giada Risso, producer Mauro Mastronicola, 3D modeler and animator Pierpaolo Mantuano, compositor/graphic designer/2D animator Valentina Vicini, graphic designer/2D animator Luca Siano and composer/sound designer Franky B, working with executive producer Nicola Casati at Officine Video.
Sound was mixed at Gigasound by sound engineer Daniele Fama. The web site was designed and developed at MutechDesign.com by project manager/user experience manager Giuseppe Guariniello and Flash programmer Antonio De Franceschi.