Wilkinson Hydro Smooth Valentine’s Day

Wilkinson Sword is promoting the Hydro 5 mens razor with a print advertising campaign featuring a red hairy heart, just in time for Valentine’s Day. “Love needs a bit of upkeep. Have a smooth Valentine’s Day”.

Wilkinson Hydro Hairy Heart


The Hairy Heart ad was developed at JWT, Paris, by creative director Ghislain de Villoutreys, art director Grégoire Louzon and copywriter Jérémy Prevost.

Filed under: Print, Valentine's Day, Wilkinson