Who Looks at Banner Ads?

Killer Infographics have produced an infographic for Prestige Marketing, looking at who’s clicking, why they click or don’t click, and the top three ways they are used. “Banner ads first appeared on the web in 1994 and since then they have been used extensively over the Internet. They are made to be eye catching and impressive so that they create an urge in the visitors to click into their business. But, their mass production and misuse has caused viewers to be skeptical and unresponsive to them. After 18 years, do people still fall for this attractive ad?”

Banner Ads Infographic


The Banner Ads Infographic was produced at Killer Infographics, Seattle.

Filed under: Interactive



  • I don’t even look at banners anymore because they are everywhere! The only ones I look at are the ones you are forced to see before you can do anything else. Very annoying!

  • Yes, sometimes I click ad banners because they are relevant to my needs. It seems that google/advertiser is getting smarter to place an ad banner that is relevant to the reader (using some algorithmic things).