Westpac Start Asking
Westpac New Zealand is running “Start Asking”, a multi-platform advertising campaign encouraging bankers to start asking questions about their money. A 90 second commercial features deep human questions around life decisions. “Why can we ask the big questions in life but not the ones about our money?”. A Facebook app tracks questions asked by New Zealanders on Twitter and invites users to rank their major concerns.
Click on the image below to play the Start Asking video in YouTube
The Start Asking campaign was developed at DDB Group New Zealand by creative director Aaron Goldring, executive creative director Andy Fackrell, art directors/copywriters Lisa Fedyszyn and Jonathan McMahon, agency producer Rosie Grayson, account director Jenny Travers, account manager Oliver Gould, managing director Rob Limb, digital services director Paul Pritchard, digital planner Ian Hulme, executive producer Judy Thompson, group business director Zoe Alden, head of planning Lucinda Sherborne, planning director Rupert Price, working with Westpac general manager of marketing Martine Jager, head of brand Sharon Van Gulik, senior brand manager Michael Healy and brand manager Rebeccah Reynolds.
Sound was produced at Franklin Rd by audio engineer Jon Cooper. Music is “Dirty Paws” by Monsters and Men.