Weightwatchers Treat Yourself Better

Weightwatchers France campaign “Stop les régimes – Réapprenez à manger” (Treat Yourself Better) has won Gold at the Epica Awards this week. Film and photographs by fashion photographer Rankin features women with glossy lips and a range of healthy and unhealthy foods.

Weightwatchers Greens

Click on the image below to play the Treat Yourself Better video in YouTube

Click on the image below to play the video in YouTube

Weightwatchers Fish

Weightwatchers Sweets

Weightwatchers Fries

Weightwatchers Pea

Weightwatchers Snakes

Weightwatchers Chicken

Weightwatchers Olive


The Treat Yourself Better campaign was developed at Fred & Farid Paris by executive creative directors Fred & Farid, art director/copywriter Huang Feng, art director Pierre Jouffray, agency executive producer Emmanuelle Grenier, account director Isabelle Constant, agency producer Teodora Berglund, account manager Julie Badin and art buyer Carmela Guiragossian, working with Weightwatchers marketing team Corinne Pollier, Yannick Hnatkow, Karen Skalski.

Filming and photography was by Rankin with producer Rene Hauser. Post production was done at Reepost by editor Jason Freites. Music, 1970s hit “Tu veux ou tu veux pas” sung by Amel Bent, was produced at Green United Music.