Weightwatchers UK has launched “Do it our way (Play)”, a television commercial featuring real Weight Watchers singing lines of Alesha Dixonʼs “Do it our way (Play)”. When watched online at playweightwatchers.co.uk the film is interactive, allowing you to click on many of the real Weight Watchers featured in the video to get their back story and testimonials.
Click on the image below to play the Play video in YouTube (HD)
The Play campaign was developed at Saatchi & Saatchi, London, by executive creative director Kate Stanners, creatives Rick Dodds and Steve Howell, and agency producer Rebecca Williams.
Filming was shot by directors Si & Ad via Academy Films, London, with producer Lucy Gossage, director of photography Marcel Zyskind, art director Cat Meredydd, wardrobe producer Steve Stewart, make up/hair artist Louise Hinton.
Editing was by Sam Rice Edwards at The Assembly Rooms. Telecine was by Jean Clement Soret at Moving Picture Company (MPC), London. Online work was done at Finish, London, by post producer Justine White, Flame artists Jason Watts, Steve Murgatroyd and Paul Wilmot, and shoot VFX supervisor Jason Watts.
Music is “Do it Our Way” (Play) by Alesha Dixon.