Weetbix Iron Bronze Silver and Gold

Sanitarium has celebrated New Zealand’s record Olympics medal haul with a full page press ad reminding the world that it wasn’t just their opponents Team NZ had for breakfast. “Great source of iron, bronze, silver and gold”.

Weetbix Great Source of Iron, Bronze Silver and Gold


The Weetbix Olympics campaign was developed at Saatchi & Saatchi New Zealand by executive creative director Antonio Navas, creative directors Corey Chalmers and Guy Roberts, copywriter Paul Hankinson, head of art Mike Davison, group account director Shelley Winsor, typographers Matthew Fitzgerald and Rob Flynn, and senior account manager Natalie Gibb.