Walls Talking Dog

British food brand Wall’s commissioned an advertising campaign featuring Alan, a miniature dog used by men to express their gratitude to their loved ones. The campaign follows on from a campaign featuring a talking aggressive Wall’s Dog, first launched on British televisions in 1993. The new dog, launched in May 2011, is a miniature who lives in a ring box and plays the keyboards. Alan, played by a female dog called Piglet and British actor Alex Noodle, has his own Twitter feed, @wallsdogalan, Facebook page and music channel on Soundcloud.

Alan the Walls Talking Dog

In the first ad a husband is overcome with joy after his wife serves him a plate of meaty Wall’s sausages Click on the image below to play the Kitchen video in YouTube

In the second ad a truck driver returns to the woman at the garage counter to convey his gratitude for sausage rolls. Click on the image below to play the Garage video in YouTube

Click on the image below to play the Dog’s Eye View Behind-the-Scenes video in YouTube


The Talking Dog campaign was developed at Saatchi & Saatchi, London, by executive creative directors Paul Silburn and Kate Stanners, creative directors Rob Potts and Andy Jex, copywriter Dan Warner, art director Andy Vasey, agency producer Anne O’Neill, planner Tom Gibson, business leader Charles Pym and account executive Camden Hague working with Phil Chapman, Chief Marketing Officer for Kerry Foods UK.

Media was handled at Vizeum by media planner Mike McCoy.

Filming was shot by director Andy McLeod via Rattling Stick, London, with producer Kirsty Dye and director of photography Stuart Graham.

Editor was Andy McGraw at Stitch Editing with producer Angela Hart. Post production was done at Big Buoy by Flame operator Jim Allen and producer Jon Hurst. Sound was designed at Wave Studios by Parv Thind.

The Wall’s dog was originally devised by the advertising agency McCann Erickson in 1993, inspired by the talking dog from Sunday Night’s TV show ‘That’s Life’. His first television appearance was in an ad where his owner tried to train him to say “sausages”, but all he could say was “Wall’s”.

Click on the image below to play the 2003 Walls Dog video in YouTube

Click on the image below to play the 2005 Walls Dog video in YouTube

Click on the image below to play the Microwave Walls Sausages video in YouTube

Click on the image below to play the That’s Life video in YouTube

  • I think Wall’s really did a great job with introducing the dog in their campaign. It sure does connect to audience and consumers in a great way. One thing I learned before I became a bestselling author and long before Inc Magazine voted my company as one of the fastest growing companies is that understanding and figuring out a way that connects to your target audience is very important. I think Wall’s has accomplished it through their campaigns.