Volvo is running “A Different Journey”, a television commercial centering on the excitement associated with spontaneous travel plans in the all new Volvo V40. In France the road signs often says “Toute Directions”. All directions. There is something exciting about that. Go where the sign says and who knows where you end up. A place you always wanted to go to, a place you didn’t know existed or just home. When you throw a coin for heads or tails, who knows what you will experience, who you will meet and where you wake up when the sun rises.
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The Different Journey campaign was developed at Forsman & Bodenfors, Stockholm, by creative director Filip Nilsson, copywriter Jacob Nelson, art director Johan Eghammer, agency producer Alexander Blidner, production manager Martin Johannson, account manager Anders Bothén.
Filming was shot by director Tomas Jonsgården via Flodellfilm, Stockholm, producer Magnus Åkerstedt, director of photography Jakob Ihre, stylist Angelica Tibblin Chen and art director Fritjov Granström.
Sound was produced by Frippe Jonsäter at Ljudligan, Stockholm, with music stylist Jesper Gadeberg.