Volvo A Different Journey – Heads or Tails

Volvo is running “A Different Journey”, a television commercial centering on the excitement associated with spontaneous travel plans in the all new Volvo V40. depicts a beautiful day’s journey of a couple who drive a Volvo V40. They enjoy an adventure that takes shape as they flip a coin, then let heads or tails show the way. The tag “A Different Journey” ties-in perfectly to the novelty and joy of driving a Volvo. The Heads or Tails commercial depicts a beautiful day’s journey of a couple who drive a Volvo V40. They enjoy an adventure that takes shape as they flip a coin, then let heads or tails show the way. The tag “A Different Journey” ties-in perfectly to the novelty and joy of driving a Volvo. In France the road signs often says “Toute Directions”. All directions. There is something exciting about that. Go where the sign says and who knows where you end up. A place you always wanted to go to, a place you didn’t know existed or just home. When you throw a coin for heads or tails, who knows what you will experience, who you will meet and where you wake up when the sun rises.

Volvo A Different Journey Heads or Tails

Click on the image below to play the Volvo Heads or Tails video.

Volvo Heads or Tails Credits

The Different Journey campaign was developed at Forsman & Bodenfors, Stockholm, by creative director Filip Nilsson, copywriter Jacob Nelson, art director Johan Eghammer, agency producer Alexander Blidner, production manager Martin Johannson, account manager Anders Bothén.

Filming was shot by director Tomas Jonsgården via Flodellfilm, Stockholm, producer Magnus Åkerstedt, director of photography Jakob Ihre, stylist Angelica Tibblin Chen and art director Fritjov Granström.

Post production was done at The Chimney Pot, Stockholm, by editor Marcus Lindqvist. Telecine was produced at The Moving Picture Company, London, by colourist Jean-Clement Soret.

Sound was produced by Frippe Jonsäter at Ljudligan, Stockholm, with music stylist Jesper Gadeberg.