Volkswagen Tiguan Sacrifice

Volkswagen is promoting the safety of the Tiguan SUV in “Sacrifice”, a television commercial in which a mother cruises around town in her daughter’s boyfriend’s Honda Del Sol and makes her daughter and boyfriend drive her 2012 Tiguan. The ad points to the Tiguan as one of the nine Volkswagen IIHS Top Safety Picks. The Insurance Institute for Highway Safety recognised the Tiguan for its good performance in front, side, rollover, and rear tests and standard electronic stability control.

Volkswagen Tiguan Sacrifice mother

Click on the image below to play the Volkswagen Sacrifice video.

Volkswagen Tiguan Sacrifice Credits

The Sacrifice ad was developed at Deutsch, Los Angeles, by chief creative officer Mark Hunter, art director Paul Oberlin, group creative directors Michael Kadin and Matt Ian, copywriter Matt Sherman, associate creative director Brian Friedrich, head of broadcast Victoria Guenier and agency producer Dave Stephenson.

Filming was shot by director Simon McQuoid via Imperial Woodpecker with producer Anita Wetterstedt, director of photography Hoyte Van Hoytema, and executive producer Doug Halbert.

Editors were Steve Gandolfi and Isaac Chen at Cut + Run. Post production was done at The Mill. Sound was produced at Lime Studios.

Music is “Ridin’ Dirty” by Chamillionare.