Volkswagen has begun a new sequence in the “See Film Differently” campaign. The new 60-second spots look at iconic moments in cinema that were improvised or unscripted, and then imagines the actors’ surprising inspiration behind those moments. Each opens with the line, “Some of the most famous moments in cinema were never scripted.” The three films each create humorous back-stories to memorable film moments: Hannibal Lector’s eerie ‘sucking motion’ in Silence of the Lambs, Robert De Niro’s famous “Are you talking to me?” scene from Taxi Driver, and the line “We’re gonna need a bigger boat” from Jaws.
Volkswagen imagines where Robert De Niro might have found his inspiration for the most quoted line from ‘Taxi Driver’. Click on the image below to play the Taxi Driver video in YouTube (HD)
Volkswagen imagines where Roy Schneider might have found his inspiration for the most famous line in ‘Jaws’. Click on the image below to play the video in YouTube (HD)
Volkswagen imagines where Anthony Hopkins might have found the inspiration for one of the most skin-crawling moments in ‘Silence of the Lambs’. Click on the image below to play the video in YouTube (HD)
The films will run in 196 independent cinemas across the UK from 25th May and are the latest stage in Volkswagen’s seven-year support of independent cinema. The ‘Seeing Film Differently’ campaign evolved considerably since its launch in 2006. Past idents have played on a similar theme of demonstrating interesting perspectives on popular films. These have included When Harry Met Sally, Ghostbusters, Toy Story and The Lord of the Rings.
The See Film Differently 2012 Idents campaign was developed at DDB UK, London, by executive creative director Jeremy Craigen, creative directors Matt Lee and Pete Heyes, copywriter Steve Hall, art director Danny Seager, account director Alexandra Wrigley working with Volkswagen communications manager Silke Anderson, planner Tom Lloyd.
Media was planned at Mediacom by Richard Beecroft.