Volkswagen has launched “Closer”, a television commercial providing a deeply moving portrait of a woman’s emotional journey that proves the best technology really does bring us closer together. A woman takes a brave leap of faith to follow her heart and drive through the night to deliver a note in person. Each scene is a moment of magic, from the lingering decision at the start, to the hypnotic connection between deer and driver and ultimate reunification of lovers. The result is a visual poem that expresses the warmth at the heart of VW technology.
Click on the image below to play the Volkswagen Closer video
Volkswagen Closer Credits
The Closer ad was developed at Ogilvy South Africa, Cape Town, by executive creative director Chris Gotz, associate creative director/art director Jacques Massardo, creative group head/copywriter Gareth McPherson, and agency producer Iris Vinnicombe.