Vodafone UK is running an advertising campaign featuring Yoda from Star Wars. The new campaign showcases the innovative new services that Vodafone has recently introduced to ensure that customers get the smartphone that suits their needs and have the confidence to experiment with all its new functions and apps. Yoda interacts with Vodafone customers but finds that his skills with the Force are not needed. Vodafone has beaten him to it.
The No Need for Jedi Training ad focuses on RED Box, a service that automatically transfers contacts and content from your old phone to your new one. Yoda tries to use his power to help a couple with the daunting task of transferring numbers to the husband’s new smartphone, but, he soon realises that the Force is not needed, as Vodafone’s new RED Box service has already solved the problem. Click on the image below to play the No Need for Jedi Training video in YouTube (HD)
In “Wait No More You Shall” a couple at a bowling alley bump into Yoda. Vodafone Callback means that Yoda’s powers at getting the guy to the front of the Vodafone customer service telephone queue are not needed, but his abilities with a bowling ball sure come in handy. Click on the image below to play the video in YouTube (HD)
The Yoda campaign was developed at RKCR/Y&R, London, by executive creative director Mark Roalfe, art director, art director Darren Simpson, copywriter Thais Delcanton, planner Rowenna Prest, planning director Saul Betmead, business director Ben Caulfield, agency producer Jody Allison, account director Ed Rosoman, working with Vodafone brand director Danielle Crook.
Post production was done at The Mill by producer Colin Oaten. Yoda elements were produced at Lucasfilm’s visual effects facility ILM (Industrial Light & Magic) in San Francisco, by producer Jill Hughes. Editor was Richard Orrick at Work Post. Yoda was voiced by Tom Kane.
Audio post production was done at Wave Studios.
Media was handled by OMD.