Virgin Media is running a kung-fu-themed advertising campaign starring Stephen Fry and Sir Richard Branson, demonstrating the “lightning” speed of its Tivo service’s search functionality. The first spot promotes TiVo’s search offering and opens with the celebrity tweeter doing the splits, while dressed in kung-fu styled robes. Branson then throws a TV remote like a ninja star to Fry who catches it and begins searching for “everything kung fuey in the blink of an eye”. A second follows Fry as he uses the service to select from a range of TV shows, movies and documentaries using TiVo’s WishList function.
Click on the image below to play the Kung Fu video in YouTube (HD)
The Kung Fu campaign was developed at BBH, London, by creative team Lewis Mooney and Ed Cole, creative directors Matt Doman and Ian Heartfield, agency producer Michelle Kendrick, team manager Patrick Farrell, team director Brenda Frixa, strategy director Helen James.
Behind the scenes photographer was Tom Oldham.
Media was handled by Fifty6.