Virgin Media promoted its Collection bundles, featuring broadband and TiVo service combinations, with a series of television commercials featuring Scottish actor David Tennant and Virgin founder Sir Richard Branson. Launched in April, the campaign shows former Doctor Who actor Tennant exploring time travel, trying meditation, sorting out a wild jellyfish, and putting TiVo through its paces.
The first advert featured Tennant using the TiVo service to explore his own back catalogue, while Sir Richard “makes a time travel discovery of his very own”. After concerns raised by BBC over the commercial use of the Doctor Who brand, Virgin withdrew the Time Travel ad from broadcast media. Click on the image below to play the Time Travel video in YouTube (HD)
The two stars appear in a calm, meditative state due to the fact that Sky content such as Sky1 and Sky Anytime is included in the Collections as standard. Click on the image below to play the Meditation video in YouTube (HD)
Tennant showcases the high definition channels available on Virgin’s TV platform by going underwater. Click on the image below to play the Jellyfish video in YouTube (HD)
Click on the image below to play the Catch Up video in YouTube (HD)
Click on the image below to play the Buffering video in YouTube (HD)
Click on the image below to play the Behind the Scenes video in YouTube (HD)
The David Tennant Collections campaign was developed at BBH London by creative director Dominic Goldman, creatives Lewis Mooney and Ed Cole, producers Natalie Parish and Genevieve Sheppard, team manager Lucy Scott, team director Sulvia Pelzer, strategy director Tim Jones, strategist Anastassios Tsitsopoulos, working with Virgin Media executive director of brand and marketing communications Jeff Dodds.
Filming was shot by director Ric Cantor via Outsider with producer Paul McPadden, and director of photography Rain Li. Editor was Jinx Godfrey at Marshall Street Editors. Post production was done at Moving Picture Company.
Sound was designed by Tom Joyce at Factory. Photographer was Matt Crossick.