Virgin Money 40 Years of Better

Virgin has launched “40 Years of Better”, a commercial announcing Virgin Money‘s venture into merchant banking with the acquisition of Northern Rock in the UK. Filmed by science fiction film director Duncan Jones, the 40 Years of Better advert takes a sweep through Virgin Records, Virgin Galactic space tourism, Virgin Atlantic airline, Richard Branson’s hot air balloon flight, and Virgin Trains. “We’ve come a long long way over the last 40 years with the simple aim of making things better. And now our quest takes us into banking. Virgin Money, 40 years of better now in a bank.”

Virgin Money 40 Years of Better One Pound

Click on the image below to play the 40 Years of Better video.

40 Years of Better Credits

The 40 Years of Better campaign was developed at Beattie McGuinness Bungay by creative director Trevor Beattie, copywriters/art directors Sheridan Lord and Miles Stubbs, agency producers Jon Chads and Helen Whitely.

Filming was shot by director Duncan Jones, the director of Moon and Sourcecode, via RSA Films, with executive producer Carla Poole.

Post production was done at The Mill, London, by VFX producer Tom Johnson, shoot supervisor/2D lead artist Andrew ‘Barnsley’ Wood, shoot supervisor/3D lead artist Jonathan Woods, 3D artists David Fleet, David Hempstead, James Spillman, assist team Ilia Mokhtareizadeh, Adam Watson, colourists Seamus O’Kane and Adam Scott.

Music is “Tubular Bells” by Mike Oldfield, and “Outlands” by Daft Punk, known for its use in Tron: Legacy.